Real results from real leaders. 💬 Centralizing vertical video buys in Display & Video 360 is already driving incremental performance. Swipe through to hear directly from Unilever ’s Melissa Sheehy and WPP Media’s Ronen Benatar on how a unified approach improved cross-channel performance while cutting costs by 25%. See how you can plan, purchase, and scale seamlessly: goo.gle/4d7zujN #VerticalVideoInDV360
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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🚀 Huge news! We are beyond thrilled to announce Vertical Video Unification in Display & Video 360. 🎉 The fragmented vertical video landscape is officially a thing of the past! By centralizing vertical video buys and leveraging the Gemini advantage, brands can unlock the following benefits in one platform: 🎯 Incremental performance and reach 💡 More frequency controls 📈 Full-funnel measurement Dive in for more: goo.gle/4d7zujN #VerticalVideoInDV360
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Media fragmentation ends where unified strategy begins. 📱 We’re excited to introduce Vertical Video Unification in Display & Video 360, making Google Marketing Platform the first solution to unify programmatic vertical video across top premium publishers. Now you can plan, buy, and measure across vertical feeds within one primary hub. The Gemini advantage and Display & Video 360 help you turn every scrolling connection into measurable growth without jumping between siloed tools. Unify your video strategy 👇 https://goo.gle/4d7zujN #VerticalVideoInDV360
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You asked, we answered.👀 At #ProgIO we’re revealing our newest solution for media unification which is already unlocking new levels of performance. You don't want to miss the reveal! Drop your best guess in the comments: what are we unveiling, and what features are you hoping to see? 🔮 🎟️ Grab your spot now: https://goo.gle/46OrZuq
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The countdown begins for AdExchanger’s Programmatic I/O! New York, we’re excited to show you what Google Marketing Platform has in store for 2026! 🚀 You don't want to miss out as we unveil a new set of solutions for programmatic advertisers on Sept 28-29. 🔗 Register today: https://goo.gle/3TwT3LA #ProgIO
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This Back To School season, optimizing your campaigns only takes one prompt with Ask Advisor. ✏️ We’ve mapped out how to drive your best ROI this season, from unlocking retail shopper audiences on YouTube via Display and Video 360 to leveraging Ask Advisor to better improve your strategies Class is in session. See how you can prep for your campaigns. 👇
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Google Marketing Platform reposted this
If asked your identity, could you answer it in one sentence? We are so many identities at once—professionals, parents, sports fans, shoppers, historical drama enthusiasts, you name it. So defining "identity" is complicated, and therefore critical that marketers are smart and responsible with the data they use to find customers. Congratulations to Roku Advertising on their latest piece, exploring this balance and simplifying what identity in CTV really means. I loved participating on behalf of Google Marketing Platform!
One household, multiple streaming apps, multiple family members. How do you know who your streaming campaign reaches? 🤔🔍 CTV identity is what closes that gap. By linking household, device, and viewing signals into one durable, privacy-first layer, it brings the precision advertisers expect from mobile and social to the biggest screen in the house. 🔗 Hear from Stacey Weibrecht, Andrew (Drew) Goodrich, and Maikel O'Hanlon on how CTV identity turns streaming signals into smarter campaigns: https://lnkd.in/ezuwxYSD #Roku #CTV #Streaming #Advertising #AdTech #Identity #CTVidentity
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Summer changes how, where, and when audiences stream their favorite soundtracks. From road trips and beach playlists to backyard barbecues, music fandoms are deeply engaged, even during screen-free moments. 🎧☀️ With the Gemini advantage in Google Marketing Platform, you can leverage our best AI to predict consumer behaviors and seamlessly reach music fans across their favorite audio feeds. By consolidating your audio strategy in Display & Video 360, you can target listeners by mood, moment, and geography across Spotify, Pandora, and YouTube Music—all from a single dashboard. Ready to upgrade your audio strategy? Here are 5 ways to target music fandoms effectively. 👇
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If you want to reach your audience this summer, start with what they are listening to. 🚗🎧 Via Google Marketing Platform and our partnerships with YouTube Music, Spotify Advertising, Pandora, iHeartRadio, you can easily reach your summer audiences by: 💪 Mood: focus or workout mindset 🎉 Behavior: chill vibes or party 🏖️ Location: staycation at the pool, trip to the beach or roadtrip by the mountain 👪 Age & more With all your premium inventory managed from a single dashboard, you can seamlessly track key metrics and keep your ROI on track.
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