Introducing our Publisher Connections series: 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐨𝐮𝐧𝐭 𝐨𝐧. Navigating what’s next for the ad ecosystem requires more than surface-level tools. To maximize revenue, you need trusted collaboration and efficient pathways. In this next article, Google’s VP of Global Partnerships (Sell Side Monetization) Scott Sheffer explores why Google’s sell side is the monetization partner you need to bridge cutting-edge innovation with proven results. Read our latest update: https://goo.gle/4z4J3Iv
Publisher Connections
Technology, Information and Internet
Publisher Connections connects publishers, bidders, and buyers with the essential tools and insights needed to grow
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
- Website
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https://www.google.com/ads/publisher/
External link for Publisher Connections
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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We’ve got a new look! From today, we’re bringing our suite of publisher and buyer tools together under one name: Publisher Connections. Here’s what this means for you: ✅ You’ll still get the best updates from Ad Manager, AdMob and AdSense. ✅ We'll start sharing updates and tips for buyers and bidders. ✅ We're more dedicated than ever to bringing publishers, buyers and audiences together. Same tools. Same team. New name. Let’s go!
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Closer connections make for better transactions 🤝 𝐁𝐮𝐲𝐞𝐫 𝐃𝐢𝐫𝐞𝐜𝐭 is a new way of transacting that allows buyers and sellers to connect at the source. Agencies can buy guaranteed publisher inventory directly from the #GoogleAdManager ad server. For agencies, this offers streamlined access to premium inventory. And for publishers, it secures dependable demand on your terms.
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Closer connections, new possibilities 👥 The industry is moving fast, and staying ahead means creating more direct, reliable, and intelligent pathways between supply and demand. That’s why we’re bringing together top leaders across digital publishing, app development, and buyer agencies at our upcoming Partner Leadership Summit. Industry leaders like Scott Sheffer, Google’s VP of sellside monetization, and premier agency partners will be sharing exclusive looks at what’s next in AI-driven monetization and direct partnerships. Stay tuned for insights! #PLS2026
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AI is no longer just an experiment for broadcasters, it’s becoming a core driver for streaming revenue 📈 At our #IBC2026 Showcase Theatre session, we shared an inside look at how we’re helping publishers scale live events, boost yield, and drive operational efficiency, all while keeping control firmly in broadcaster hands. We also highlighted our ongoing partnership with DAZN, exploring how dynamic ad insertion (DAI) and new AI capabilities are transforming high-stakes live sports monetization. Thank you to our featured speakers for leading such an insightful discussion: 🎙️ Inderpreet Sandhu – Global Head of CTV Partner Development & Growth, Google 🎙️ Jatin Dev – Principal Partner and EMEA DAI Sales Lead, Google 🎙️ Liz Ferguson – Strategic Partner Lead, Broadcast and Video, Sellside Partnerships UK&I, Google 🎙️ James Pearce – EVP Broadcast and Streaming, DAZN
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Publisher Connections reposted this
Day 2 & 3 #IBC2026. What would you start, bench, and drop in streaming in 2027? ❓❓❓ Shoutout to my special guest Lemu Coker ! 🙏🏽 Until next year! ✌🏽 #googleadmanager Google for Publishers , #streaming #monetization
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Ready to level up your app monetization strategy? 🚀 Tune into our ongoing 'Simplifying Supply' SDK Bidding Webinar Series with two engaging new sessions featuring BidMachine and LINEヤフー株式会社. Here’s what’s on the agenda: 💡 𝐁𝐢𝐝𝐌𝐚𝐜𝐡𝐢𝐧𝐞: How to leverage real-time on-device signals to drive premium brand demand without compromising UX. 🎯 𝐋𝐘 𝐀𝐝𝐬 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: How to unlock exclusive Japanese demand, access stable national brand budgets, and boost CPMs across top ad formats. Swipe through to meet our expert speakers and check out the lineup! 📲 🎟️ 𝐒𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰: https://goo.gle/3SUrFXM Big thanks to our featured speakers Paul Childs and Shinsaku Ito, and Google's Claire Mikolayczyk and Shinji O. for hosting these sessions! 🙌
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"We're building ad breaks that audiences want to lean into and where advertisers want to be seen." 📺 Discover how Google Ad Manager is built for the future of TV. Liz Ferguson, Strategic Partner Lead, Broadcast & Video at Google Sellside Partnerships UK&I, shares her insights on modern live monetization capabilities and what's next for streaming media. 👇 Heading to Amsterdam for #IBC2026? Connect with our team on-site to learn how to scale your live streaming monetization strategies!
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Publisher Connections reposted this
For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google
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AI is shifting the future of publisher monetization ✨ During #IBC2026, the Google Ad Manager team will share how solutions built with Gemini help improve yield, accelerate operations, and scale high-stakes live sports and streaming events… all while keeping control firmly in your hands. Stay tuned for key insights from our Showcase Theatre session, "Experimental to Essential: AI solutions built for your streaming," featuring Google’s Inderpreet Sandhu, Jatin Dev, Liz Ferguson, and DAZN’s James Pearce. More to come from Amsterdam 🌎 #GoogleAdManager
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