The football season’s opening day came with Zee 5’s biggest peak yet! Kartik Mahadev, CMO at Zee Entertainment Enterprises Limited and ZEE5, shares how partnering with Google during the June–July football season accelerated viewer growth. By reaching premium cohorts through iOS App Campaigns, ZEE5 achieved its highest peak ever on day one. #AppsMarketing #GoogleAds #GoogleforBusiness #Football #Campaign
Google for Business India
Technology, Information and Internet
Helping Indian businesses grow with the right tools, insights & AI solutions
About us
Google for Business India helps Indian businesses, marketers, advertisers, and SMBs grow using Google Ads, AI-powered tools, and digital best practices. Follow us for insights, updates, and inspiration.
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https://ads.google.com/intl/en_in/start/overview-ha/
External link for Google for Business India
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- Technology, Information and Internet
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- 5,001-10,000 employees
Updates
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Ready to stand out this festive season? 🪔 Eashwari Deshpande breaks down 3 simple strategies to spark discovery, build authentic trust with creators, and convert demand seamlessly with Google & YouTube solutions. Download the full festive playbook to get started. Link in comments.
Every festive season, brands face the exact same dilemma: how do you cut through the clutter and drive business impact? It all comes down to a simple three-step formula. 1. Spark discovery before the search bar opens- Don't wait for customers to look for you. Get on their radar early using highly visual and immersive formats like AI Max, YouTube Shorts, and Demand Gen Ads. 2. Lean into authentic trust creators enjoy- YouTube creators are the beating heart of the platform. Tap into their unparalleled connection and trust with audiences, and turn that engagement into real action with the YouTube Creator Partnerships Boost. 3. Collapse the distance between inspiration and checkout- Inspiration fades fast if friction gets in the way. Tools like the Commerce Media Suite and YouTube Shopping supercharge conversions right at the point of action for maximum ROI. We pulled together all this and more in our festive playbook. Grab your copy today! https://goo.gle/4yaUfnd #TaiyaarForTyohaar #Leadership #FestiveSeason #BusinessGrowth #MarketingStrategy #YouTube #Google Google for Business India
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Cadbury Silk reached 103M people through their campaign but that was only the beginning 👀 Festive season is when every brand wants a piece of the attention and Cadbury Silk took a different approach: they wanted to own the moment 💜 They paired the reach of CPH masthead on YouTube with the high-impact environment of Shorts First Position, using each placement to play a different role in the campaign. For brands planning their next big festive campaign, the lesson is simple: don't stop at “How many people can we reach?” Ask, “What can each placement add to the campaign?” #YouTube #FestiveSeason #MarketingTips #Cadbury #GoogleForBusiness #TaiyaarforTyohaar Mondelēz International
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72% more clicks. 28% higher conversion value. 25% lower CPC. Group Bayport set out to scale revenue while maintaining their ROAS and ended up smashing their own benchmarks with Google Search AI Max. As Search evolves into a space for deeper research and discovery with AI Overviews, consumers are asking longer, more complex questions with higher intent than ever. Group Bayport's CMO, Sukanta Pal, breaks down how they took an intentional, season-driven approach to capture high-intent users asking deeper research questions... And why they’re now rolling out AI Max on Google Search across more divisions 📈 #GoogleSearchAIMax #AIOverviews #SearchMarketing #PerformanceMarketing #GoogleForBusiness #AIinMarketing #MarketingTips
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💅 35% purchase uplift 💅 Tira used AI Max to evolve its Search strategy as consumer behaviour changed. With Google Search AI Max, Tira could better understand what consumers were looking for and reach more relevant shoppers at the right moments. The result? ✨ 8% lower CAC ✨ 35% purchase uplift A useful reminder: understanding intent can make every Search interaction work harder for your brand. 🔗 Download the Festive Playbook for the full strategy. Link in the first comment.👇 #GoogleAds #GoogleSearchAIMax #AIinMarketing #GoogleforBusiness #TaiyaarforTyohaar
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There are no return gifts, only key takeaways. 👀 #GoogleTurns28
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14.1% higher ad recall. 17% more flight searches ✈️ Air India Express wanted to turn brand awareness into measurable action with DV360 as the control tower, they connected YouTube, CTV, Shorts and Demand Gen to reach audiences across the journey 📈 The result? 6.7M co-viewed reach and 12% sustained flight searches post campaign. When awareness gets the right lift, your business can go places ✨ #YouTubeCTV #DemandGen #YouTube #Shorts #GoogleforBusiness #YouTubeConnectedTV
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Language shouldn’t be a barrier to technology. Powered by Google’s AI models, CoRover is leading the charge in making AI multilingual and accessible across India. The Economic Times brought Ankush Sabharwal (CoRover.ai) and Harsh Dhand (Google) together to explore how language inclusivity is powering the next wave of innovation. Episode 3 of Blueprint to Bharat – Powered by Google is live! Link in the comments. #BluePrintToBharat #Google #AI #Gemini #Innovation
Sponsored | How AI is Powering the Future of Citizen Services Removing language barriers is imperative for the greater adoption of AI technology in India. To create a seamless user experience, artificial intelligence must become truly multilingual, with a deep understanding of local dialects and nuances. CoRover, powered by Google’s AI models, has been taking incredible strides to make this inclusivity possible. Check out the third episode of Blueprint to Bharat, powered by Google tomorrow! https://lnkd.in/gKCAdFQA Google for Business India | CoRover #BlueprintToBharat #Google #AI #Gemini #CoRover
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Someone’s definitely commenting “saving this for later.” #AIinMarketing #MarketingTips #Festive #GoogleForBusiness
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If you're 𝒔𝒕𝒊𝒍𝒍 spending hours manually adjusting aspect ratios, there's a ✨better way ✨ to deal with all those adapts for the festive campaign. Introduce your festive campaigns to 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐬𝐬𝐞𝐭 𝐒𝐭𝐮𝐝𝐢𝐨: 📚Automated Adapts: Upload your brand book, and Google Asset Studio automatically adapts your master creative into required aspect ratios, no individual manual resizing needed. 📂Centralized Asset Management: Store, access, and share all your creative assets from one unified central library across your account. 🪔Seamless Localized Collaboration: Give regional teams direct access to customize and develop localized assets tailored to their markets effortlessly. Swipe through to see how to streamline your workflow. #GoogleAssetStudio #FestiveMarketing #MarketingTips #CampaignAdapts #AIinMarketing
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