☕ Happy World Coffee Day from Brussels! 🇪🇺 Ever wondered what Belgium's most searched-for coffee is? While classic espresso remains the top choice, trends are shifting: cold brew searches are up +200%, and banana latte is a top breakout search trend! At the Connected Cup - our AI pop-up space in the EU Quarter open until October 16 - you can enjoy a great locally roasted brew while exploring how Google is building AI to be helpful, responsible and firmly grounded ☕ in the day-to-day needs of European citizens. Stop by to check out: Google SynthID: A tool to help you identify AI-generated media. Gemini Notebook: Turn dense EU reports into instant audio briefings. Gemini Photobooth: Remix your portrait with GenAI image filters. Watch the video below for a quick tour with Mathilde Méchin. Come for the technology, stay for the coffee! ☕
Google Europe
Software Development
Advancing AI innovation, local partnerships, and economic growth across Europe.
About us
Advancing AI innovation, local partnerships, and economic growth across Europe.
- Website
-
https://blog.google/company-news/inside-google/around-the-globe/google-europe/
External link for Google Europe
- Industry
- Software Development
- Company size
- 10,001+ employees
- Type
- Public Company
Updates
-
🇸🇪 🇩🇰 🇳🇴 At several stops in the Nordics last week, John Hultquist, Chief Analyst at Google Threat Intelligence Group, briefed governments, organisations & media on the current cyber threat landscape and the importance of strengthening critical national infrastructure. John highlighted two core priorities for defenders in Europe right now: 🔍 1. We should now assume that all threat actors are using AI in some capacity; we’ve seen their operations benefit in terms of speed, scale, and sophistication. As defenders, we maintain the home advantage: we know our own environments. Shifting to autonomous defense and continuous monitoring - to help triage, hunt and remediate - turns that knowledge into speed. Set the pace, rather than reacting to it. 🎯 2. With Russian hybrid operations further expanding towards European & NATO targets, we must remember that nothing will frustrate these efforts more than our cooperation and resolve. Now is the time to reassess and bolster the security of critical infrastructure across the region. Google is committed to partnering with European governments, organisations, and NATO to keep Europe secure and resilient. 👉 Read our latest quarterly AI Threat Tracker: https://lnkd.in/dY_UYhkp
-
-
YouTube Shopping is LIVE in the UK, Germany, the Netherlands, and Poland! ✨We’re already connecting top creators with leading regional retailers — including bol Retail Media 🇳🇱, Debenhams 🇬🇧, OTTO 🇩🇪, and Allegro 🇵🇱 — with more European markets coming soon! As Europe’s digital economy rapidly expands we’re building the infrastructure to power its next chapter. Here are 3 key updates that will improve the shopping experience announced recently at YouTube’s Made on event: 🚀 Rapid Growth: 1.3M+ creators enrolled globally, with creator shopping earnings doubling year-over-year. YouTube Shopping is expected to roll out in 35 additional countries, including across Europe. Creator opportunity: creators around the world will soon be able to tag Amazon products on YouTube and earn commissions, while viewers will be able to see localised product tags based on where they’re watching. 🛍️ Find your shopping answers: YouTube is now able to synthetize insights across long-form reviews and Shorts content to answer your specific shopping questions in real time. 👉 Read the full announcement here: https://lnkd.in/ePwpGfyr 📸 Thank you to the 100+ top creators who joined us at the recent Berlin Creator Collective to celebrate the launch of the YouTube Shopping Affiliate Program in Germany!
-
-
Google Europe reposted this
📣 BNP Paribas et Google Cloud annoncent aujourd'hui un partenariat stratégique de 5 ans ! 🎯 Objectif : permettre à l’ensemble du groupe d’avoir accès à l’infrastructure sécurisée et optimisée pour l’IA de Google Cloud, et de se lancer dans l’IA agentique. Cette nouvelle étape permet à BNP Paribas : ✅ de renforcer son leadership technologique ✅ d’accéder aux modèles Gemini et à Gemini Enterprise ✅ d’offrir à ses équipes la possibilité de déployer des agents intelligents pour répondre à leurs propres besoins comme aux exigences de leurs clients, de façon toujours plus personnalisée Merci Marc CAMUS Charles Holive Jean-Michel Garcia Olivier Osty pour votre confiance ! 🗞️ En savoir plus : https://lnkd.in/ezXtt7st
-
-
🎥 The camera didn’t create cinema; filmmakers leveraged it to tell a story. Art and technology have always evolved together, but the breakthrough is never the tool - it is the human intent steering it. As Mira Lane recently pointed out, the same holds true for generative AI. Built with artists, these tools don't replace craft; they expand the canvas of storytelling and amplify diverse creative voices. For over a century, big-screen visual ambition was gatekept by budget. If an unconventional vision required complex environments, intricate lighting, or vast world-building, it rarely made it past financing. AI dismantles that specific wall, giving independent filmmakers visual capabilities once reserved exclusively for nine-figure studio productions. Many European filmmakers are already taking advantage of these tools. At the San Sebastián Film Festival, we showcased a concrete example of this with Spanish director Lucas Ortiz Estefanell’s 'Les Explorateurs'. His team used AI tools including Google Flow and Veo to execute ambitious ideas within budget, adjusting lighting and angles without restarting, while Gemini supported translation and sped up post-production. Read more here: https://lnkd.in/e86ybAVM Watch below to see what happens when technology supports a filmmaker's creative vision.
-
At #DMEXCO in Germany 🇩🇪 Dan Taylor, Vice President of Global Ads, shared how AI is creating an expansionary moment for Google Search — and how we’re helping businesses take advantage of this evolution and grow. So how can European businesses turn AI into proven ROI? 🔍People are searching differently — using longer queries, conversational prompts, and visual search with their cameras. AI-powered campaigns help businesses keep pace and connect with these consumers. ✨We’ve integrated our Gemini models directly into the foundation of our ads systems. When Gemini improves, our ads products improve — giving businesses access to rapid AI innovation and speed to market. 🔗Read more on how Google AI helps maximize ROI and accelerate business growth: https://lnkd.in/ewjHfwva
-
-
Brussels is the vibrant heart of the EU - the place where policy is debated every day for more than 450 million people who proudly call Europe home. Europe's future is shaped here, and more often than not, it starts with a cup of coffee. ☕🇪🇺 To help fuel these essential conversations, we are partnering with the design agency Bump to open Connected Cup - a temporary coffee and events space in the EU Quarter opening from today - ahead of AI Innovation Month - through October 16. 🗓️📍 This pop-up space will offer access to cutting-edge AI tools from Google and partners. But human connection - fueled by excellent coffee - is the point. Join us for hands-on demos, engaging workshops, and inspiring conversations with Europe's foremost innovators. If you’re in town, come for the technology; stay for the coffee. If not, follow along as we share more insights from this channel. 👥💡 Mathilde Méchin Elena Tosheva Brett Kobie Karen Massin
-
🇸🇪 In Sweden, nytänkande (innovative thinking) is driving the region’s green transition toward a fossilfri (fossil-free) future. 🌱 Google is partnering with Stegra to help bring online the world’s first large-scale, green hydrogen-based, near-zero emissions steel plant. Supporting clean technology in one of the world's most challenging sectors. 🏭 Traditional steel manufacturing drives more than 7% of global CO2 emissions. By replacing coal with green hydrogen, Stegra's new facility, which is Europe’s first greenfield steel mill in 50 years, is cutting those emissions by up to 95%. 🤝 We’re proud to support Stegra’s first year of production by securing certificates for up to 91,000 tons of green steel, helping to build a stronger market for sustainable heavy industry. Read the full story: https://lnkd.in/eRKMznzZ Adam Elman Luisa Orre Ian Nachemson
-
How can AI practically accelerate science and improve lives? 💡 This week, James Manyika highlighted a new collection of work detailing how we are applying AI to tackle major societal challenges in a responsible way. Across Europe, the Middle East and Africa, this work is already delivering direct, real-world impact: ⛈️ WeatherNext 3: Combines AI with satellite data for high-resolution hourly forecasts - democratizing weather resilience for data-sparse regions. 🗣️ Language Inclusion: Our tech now supports 300+ languages, including WAXAL - an open dataset helping build speech technology for 27 African languages. 🩺 Healthcare: Our breast cancer study with Imperial College London and the UK’s NHS showed AI can detect 25% of interval cancers previously missed in mammograms. Real AI value emerges at the intersection of advanced technology and collective human action. 🔗 Read the full collection: https://lnkd.in/ee3C4hpQ
-
-
🇺🇦 Standing with Ukraine in Kyiv At the Yalta European Strategy meeting in Kyiv, Google’s Europe Policy Lead Annette Kroeber-Riel reaffirmed Google’s deep commitment to Ukraine’s digital defense and resilience. Despite ongoing challenges, Ukraine continues to lead by example as a global tech innovator - integrating Gemini into its national Diia.AI ecosystem to deliver essential, AI-powered public services to millions of citizens. ☁️ Resilient Cloud Foundations over Digital Isolation This visit highlighted a crucial strategic truth, that true security doesn't come from pulling up the digital drawbridge. In a digital era, disconnecting public systems isolates state institutions from real-time threat intelligence, machine-speed defenses, and open innovation. Ukraine’s experience shows how sovereignty is built through resilient cloud foundations that keep critical services agile under pressure. 🤝 A Model for Collective Resilience As democracies navigate complex questions around technology and defense, Ukraine’s focus on speed and open partnerships offers a powerful model of resilience. Google remains dedicated to standing alongside our Ukrainian partners today and throughout the long recovery ahead. 💙💛
-