I am still thinking about the MMM conversation I had with an agency recently. Patrick Gilbert and Nechama Teigman from AdVenture Media pulled back the curtain on how they implemented Meridian without enterprise-level overhead and with the help of AI tools. (Update! Since this conversation, Meridian has introduced interactive Agentic Skills to help you prepare data, configure priors, fit models, analyze diagnostics, run budget optimizations, and plan scenarios.) If you want to upgrade your measurement strategy but have been intimidated by the perceived barriers to entry, give this a read. 👇 https://lnkd.in/ey-6ttAy
Google Ads
Advertising Services
Mountain View, California 959,576 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
The official page for product updates, tips, and inspiration from the Google Ads team.
- Website
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https://accelerate.withgoogle.com/
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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Google Ads reposted this
Capture deep attention across YouTube and Google's most visual channels with Demand Gen. We're introducing new seamless experiences and integrations to help you engage and convert consumers faster during the holiday season. Check out September's Demand Gen Drop ⬇️ https://goo.gle/4xNeCWc
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Tired of switching between creative tools to produce assets for your campaigns? Gemini Omni in Asset Studio brings text, image, and video into one coordinated flow, but shifting to a multimodal workflow naturally brings up questions. That is why we are kicking off Creative Drops, a monthly series sharing actionable playbooks, product breakdowns, and answers straight from the teams building Google Ads. In our first drop, our PM Mindy Lin answers your biggest questions about getting started: 👇 🔄 How does Gemini Omni unify my creative workflow? It synthesizes your URLs, marketing briefs, product shots, and video clips into one coordinated flow so you don’t have to juggle separate tools. 🎬 How can I turn static images into multi-scene video ads? You can select your creative sources, describe your tone, and refine the generated multi-scene video directly in Storyboard. 🎨 How do I keep AI-generated assets strictly on-brand? Upload your brand guidelines so Omni can automatically align fonts, hex codes, logos, and visual style across every asset. 📐 How can I scale video across different aspect ratios? Omni builds video stories around YouTube’s creative framework, making it easy to generate 9:16 vertical, 16:9 horizontal, and 1:1 square formats without losing key focal points. Swipe through the carousel to get the full breakdown, and look out for Gemini Omni in Asset Studio as it rolls out now through the end of the year.
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Not every lead is worth the same. Your bidding should know which is which. In this clip from Ads Decoded, recorded live at Google's Rethink Retail event in NYC, data and measurement specialists Natalia Böhm and Stephen Chang get practical on building your data foundation - and why the setup only counts once your bidding acts on it to find your best leads. Watch the full episode and get Ginny Marvin’s key #Rethink2026 takeaways ⬇️ https://goo.gle/4xQ5rEy
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If you’re running New Customer Acquisition goals for holiday, how fresh are your Customer Match lists? Q4 is often when acquisition costs spike hardest - and new customer bids in PMax and Shopping campaigns are only as accurate as the data telling the system who is already yours. In this clip from Ads Decoded, recorded live at Google's Rethink Retail event in NYC, Ginny Marvin and Enric Durany, Group Product Manager for Retail Advertiser Experiences, walk through what to get right before peak. Watch the full episode and get Ginny's key #Rethink2026 takeaways ⬇️ https://goo.gle/46H21sM
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How do you win the lead-to-sale journey in the age of AI? ⏱️ At Rethink ROI 2026, we explored how AI has fundamentally transformed high-consideration purchases with multi-touch sales journeys. The compromise between confidence and convenience is over, creating an opportunity to rethink the way you create, capture, and convert high-quality leads at scale. Here are the 3 strategic takeaways from the keynote to help your team win: 👇 🔍 1. Rethink the funnel: Today’s super-empowered consumer uses Google Search and YouTube for every stage of their decision journey. Winning the lead-to-sale cycle means moving beyond siloed channels and running Search and YouTube as one unified strategy. 💡 2. Stop guessing consumer behavior: Tap into real-time intent instead of relying on the operational burden of keyword matching. Deploying AI-powered campaigns like AI Max frees up your teams to focus on commercial outcomes and find new, highly qualified customers in a pool of trillions of queries. 📈 3. Use data as your competitive advantage: You have to teach AI what a high-quality lead for your business looks like. Your biggest competitive differentiator is your own first-party data, steering Google AI to optimize directly for closed-won revenue and sales efficiency rather than cheap, low-intent form fills. Combine your first-party customer signals with the power of Google AI today to capture every dollar your business deserves.
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Win the holiday season…in 90 seconds ⏱️ At Rethink Retail 2026, we unpacked how the first AI-powered holiday season is changing consumer behavior. Shoppers aren’t just trying AI; they’re relying on it across Search and YouTube to eliminate the old compromise between speed and confidence. To turn this new curiosity into verified growth, here is how to put the Commerce Four into action: • Product feeds: Enrich your product feed with detailed information and conversational attributes, set up your Brand Profile, and claim Business Agent in Merchant Center. • Data strength: Connect your data sources and maximize signals in Data Manager, upgrade your tag to Google tag gateway, and implement conversion with cart data. • AI campaigns: Adopt Performance Max and AI Max for Search and Shopping, use Demand Gen with feeds, creator partnerships, and checkout links, and set flexible budgets with Smart Bidding and new customer acquisition to unlock profitable growth. • Agentic infrastructure: Evaluate Universal Commerce Protocol for your business and use Google Pay for frictionless payment. Do the Commerce Four today to win the golden quarter. #Rethink2026
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Are your product feeds ready for this year's holiday shoppers? 🤔 Swipe through for our best practices and expert POV from Jyll Saskin Gales (Google Ads coach, Inside Google Ads). Her take? Small strategic tweaks = outsized impact on your Google Ads performance! 💥
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Still bidding on shallow website form fills because your closed sales are locked in your CRM? 🔒 Live from Google's Rethink ROI event in New York City, Ads Product Liaison Ginny Marvin sits down with data and measurement specialists Stephen Chang and Natalia Böhm to walk through how to build your data pipeline for lead-to-sale success. They break down how to unlock lower-funnel offline signals and feed them back into Google Ads, training the bidding system to prioritize actual buyers over casual form fills. Watch the episode and get Ginny's key #Rethink2026 takeaways ⬇️
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Are you missing the highest-value leads in your market? In case you didn’t see, here are your top 4 actions to win Q4 today: 📈 1. Build and activate your data strength to boost your ROI: Complete your lead journey mapping so Google AI optimizes toward real business outcomes, maximize post-lead offline conversion signals in Data Manager, and upgrade to Google tag gateway to capture form submissions. 2. Align your bidding strategies with business goals: Steer Google AI toward high-value acquisition by aligning Smart Bidding strategies with your true KPIs rather than raw lead volume. 3. Adopt the best AI-powered solutions to drive your goals: Deploy AI Max for Search campaigns alongside Performance Max with custom brand controls, and activate native lead formats (Lead Form Ads, Calls, Message Ads) to scale qualified lead volume. 4. Set flexible budgets to unlock maximum opportunity: Set budgets, daily or flighted, that unlock profitable growth. Do the Search Four today to capture the highest-quality leads from discovery to decision. #Rethink2026
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